When we say we care about the environment, it's not just a marketing ploy, its a deep passion that extends into every single business decision we make. This means everything from choosing natural ingredients, using only biodegradable and recyclable materials for our packaging, and it also means that we do more than some of our competitors do by just pledging a percentage of our profits to help the earth.
For every single Roostmade product sold, we plant three trees to fight deforestation.
We believe that this number, three trees per sale, carries a strong and tangible impact.
When we went into business, the first thing we did was to establish a partnership with Eden Reforestation Projects, a global leader in reforestation responsible for planting of over 250 Million Trees (as of July 1, 2019).
The Eden Reforestation Approach (from the eden website)
- Our national leaders partner with villages that are committed to restoring their forests.
- We then hire and train local villagers to plant new trees.
- They plant native tree species.
- The villages protect their new forests because they have a vested interest in them.
- Top tier seedling survival rate – over 80%. Even higher when natural generation is factored in.
The Roostmade Impact
Since we opened our doors for business in February 2018, over 4,000 trees have been planted. That is a number we are extremely proud of.
When you buy a Roostmade product, you can confidently know that one ton of Carbon Dioxide will be removed from our atmosphere. Seriously.
Here's how: Our efforts are focused where they are needed most, and also where they make the greatest impact. Right now our efforts are concentrated in Madagascar, local jobs are being created to revitalize the ecosystem by not only planting mangrove trees, but also maintaining them to ensure each tree survives all the way through maturity.
Mangrove trees are EXTREMELY efficient when it comes to sequestering carbon dioxide.
One mangrove tree like this photo above, will remove over 680 lbs of carbon dioxide from the atmosphere over the growth life of the tree.**
680 lbs x 3 trees = 2,040 lbs of CO2
That's a TON. Literally.
The best part is that these estimates are conservative. They are estimated on the 25 year growth life of the tree, and we know that most of these trees live far longer, many live to be 100!
More On Mangroves:
Scientific studies have shown that Mangroves “sequester carbon at a rate two to four times greater than mature tropical forests”, and contain “the highest carbon density of all terrestrial ecosystems.” (Fatoyinbo et al, 2017). Mangroves are also key part of coastal ecosystems, and “renowned for an array of ecosystem services, including fisheries and fibre production, sediment regulation, and storm/tsunami protection”. (Donato et al, 2011) The key to mangroves is the large amounts of biomass stored underground in the extensive root system. These roots support the large trees in muddy coastal areas where mangroves thrive. (Komiyama et al, 2008)
Before and After in Madagascar
**Donato D, Kauffman J B, Murdiyarso D, Kurnianto S, Stidham M, Kanninen M (2011) Mangroves among the most carbon-rich forests in the tropics. Nature Geoscience NGEO1123
Komiyama A, Ong J E, Poungparn S (2008) Allometry, biomass, and productivity of mangroveforests: A review. Aquatic Botany 89.
Fatoyinbo T, Feliciano E., Lagomasiano D, Lee S K, Trettin C (2017) Estimating Mangrove Aboveground Biomass from Airborne Lidar Data: A Case Study from the Zambezi River Delta